Lead generation
Instant forms on Facebook and Instagram that collect a name and number, with questions that filter out time-wasters.
Meta ads
Meta ads specialist in Kerala
Facebook and Instagram campaigns built for enquiries, not likes. Audience research in Malayalam and English, creative testing, lead forms and click-to-WhatsApp ads, with a weekly report on what each lead cost.
₹60 L+spent on Meta ads
1,00,000+phone calls
1,00,000+messaging conversations
10,000+campaigns run
Lifetime totals as reported in Ads Manager, across the Meta ads accounts I’ve managed.
What I do
Ads that bring enquiries, not likes.
Every campaign is set up around one thing you can count: a call, a WhatsApp message or a filled form.
Click-to-WhatsApp ads
Ads that open a WhatsApp chat with your business, so people can ask before they buy.
Call campaigns
Ads with a call button for businesses where a phone call is the sale, from showrooms to clinics.
Audience research
Audiences in Malayalam and English, by town, interest and behaviour, tested against each other.
Creative testing
Several images, videos and offers run side by side, and the budget moves to the ones that bring leads.
Weekly reporting
A weekly note on spend, leads and what each lead cost, plus what I’m changing next.
Results
Meta ads results from real campaigns.
Campaigns I planned and managed in Kerala. The numbers come from Ads Manager.
Moster Electronics
Electronics brand₹7.2 Lmanaged in Meta ads, all campaigns
Calls from ₹11.99 eachRead the case
Arena Animation
Animation academy₹5.5 Lmanaged across the Arena ad account
Student enquiries from ₹139 eachRead the case
Elan TVS
Automobile showroom10,000+leads on ₹2.5 lakh of ads
26,431 link clicks at ₹0.87Read the case
EcoCleanser
Pet care products13 L+impressions across three ads
91,823 clicks at ₹0.48 eachRead the case
ZICA
Animation academy1,000student conversations
From ₹34.41 eachRead the caseArena Animation Marthandam
Animation academy600student conversations
From ₹58.26 eachRead the caseArena Animation Thrissur
Animation academy500student conversations
Best campaign at ₹115.53 eachRead the case
Humanspace
Architecture and interior design81design enquiries
From ₹54.13 eachRead the case
PRception
Branding agency9.7 Lpeople reached
₹0.08 per person reachedBefore you spend more
Mistakes I fix in most Meta ad accounts.
Most accounts I audit are losing money in the same few places. These are what I check first, and how I measure the fix.
Boosting posts instead of running campaigns
The Boost button chases likes and views. A leads, messages or calls campaign tells Meta to find people who actually enquire.
No Pixel or Conversions API
Without them Meta can’t see who became a customer, so it can’t find more people like them. I install and test both.
Judging ads by cost per lead alone
A ₹20 lead that never picks up costs more than a ₹60 lead that books. I check lead quality with you, not just the price.
One creative running for months
When frequency climbs, results drop. I rotate new images, videos and offers before the old ones wear out.
A result agreed before launch
We decide upfront what counts: a WhatsApp conversation, a call or a form. That is the number every report is built on.
Reports with the Ads Manager numbers
Spend, results, cost per result, reach and frequency, straight from Ads Manager, with a note on what I’m changing next.
How it works
From audit to your first leads.
The same four steps for every account, whether you spend a little or a lot.
Audit
I check your ad account, Pixel and past campaigns, and find where money is being lost.
Plan
We agree the goal, the offer, the audiences and the budget for the first month.
Launch and test
Campaigns go live with several creatives and audiences running side by side.
Report and scale
Each week you see what each lead cost, and the budget moves to what works.
FAQ
Questions about Meta ads
How much should I spend on Meta ads?
It depends on your goal and your town. After the free audit I suggest a starting budget, then we raise it only on the campaigns that bring leads at a cost you are happy with.
Do you run click-to-WhatsApp and call ads?
Yes. Most of my campaigns for Kerala businesses are lead forms, click-to-WhatsApp ads or call ads, because those bring enquiries you can act on the same day.
Can you target customers in Malayalam?
Yes. I research and test audiences in both Malayalam and English, and write ad copy in the language your customers use.
How will I know if the ads are working?
You get a weekly report showing spend, leads and the cost of each lead, with the Ads Manager numbers behind it.
Do you work with businesses outside Kerala?
Yes. I also run Meta ads for brands in Dubai, Sharjah, Qatar and Canada that want to reach Malayali customers.
Are you based in Trivandrum?
Yes. I’m based in Trivandrum (Thiruvananthapuram) and work with businesses across Kerala, and with Malayali-focused brands abroad, over calls and WhatsApp.
Do Meta ads work for product sellers and e-commerce?
They can. For Trenster, an e-commerce store in Qatar, nine product and combo campaigns brought 604 WhatsApp and Messenger conversations at about ₹18.72 each. The full numbers are in the Trenster case study.
Let’s get your business found.
Tell me what you sell and where you want more customers. I’ll come back with the first three things I’d fix.