Thirteen Meta ads case studies. Sixty-one campaigns. Every number from Ads Manager.

What the numbers say

• Ecocleanser shampoo ad delivered 5,743 landing page views at ₹0.67 each.
• Ecocleanser September campaign 1 was the cheapest at ₹0.35 per link click, 15% below the dearest campaign (₹0.41).
• Ecocleanser September campaign 2 brought the most link clicks: 11,210, which is 65% of the total.
• Frequency stayed between 1.02 and 1.13, so most people saw each ad once or twice.

What the numbers say

• Iris Calicut laptop video ad was the cheapest at ₹10.79 per call, 42% below the dearest campaign (₹18.49).
• Iris-Moster TV September campaign 5 brought the most calls: 1,733, which is 57% of the total.
• The largest campaign reached 350,263 people with 661,099 impressions.
• Over the whole account, ₹7,22,003.63 has gone into Moster campaigns. The Iris-Moster TV December campaign brought calls in at ₹11.99 each on ₹24,305.85 of spend.

What the numbers say

• ZICA gaming reel ad was the cheapest at ₹34.41 per conversation, 72% below the dearest campaign (₹124.80).
• ZICA gaming reel ad brought the most conversations: 123, which is 61% of the total.
• Frequency stayed between 1.44 and 1.54, so most people saw each ad once or twice.

What the numbers say

• Arena TVM Degree Kollam was the cheapest at ₹139.31 per conversation, 29% below the dearest campaign (₹197.49).
• Arena TVM Degree Kollam brought the most conversations: 62, which is 53% of the total.
• Frequency stayed between 1.42 and 1.79, so most people saw each ad once or twice.

What the numbers say

• Arena Thrissur gaming ad delivered 50 conversations at ₹106.36 each.
• Arena Thrissur ZBrush workshop ad 2 delivered 1,320 link clicks at ₹0.75 each.
• Frequency stayed between 1.26 and 1.66, so most people saw each ad once or twice.

What the numbers say

• Arena MRTM general course was the cheapest at ₹58.26 per conversation, 65% below the dearest campaign (₹167.40).
• Arena MRTM Degree brought the most conversations: 39, which is 43% of the total.
• Frequency stayed between 1.50 and 1.93, so most people saw each ad once or twice.

What the numbers say

• Elan GST slab ad 2 delivered 75 conversations at ₹64.66 each.
• Frequency stayed at 2.11.
• Also measured: CTR 0.51% · ₹46.63 per ThruPlay.

What the numbers say

• Humanspace Architects lead generation was the cheapest at ₹54.13 per conversation, 20% below the dearest campaign (₹67.63).
• Humanspace Architects lead generation brought the most conversations: 66, which is 81% of the total.
• Frequency stayed between 1.32 and 1.33, so most people saw each ad once or twice.

What the numbers say

• Girish ad VSL 12-13-2025 was the cheapest at ₹11.13 per conversation, 91% below the dearest campaign (₹127.37).
• …website - may brought the most conversations: 180, which is 39% of the total.
• The four website campaigns brought 410 conversations at ₹52.88 to ₹74.84 each, on ₹23,450.99 spent.
• Girish ad VSL delivered 200 results at ₹0.92 each.
• For the VSL ads, amount spent is worked out from results × cost per result, because the spend column is not in that screenshot.

What the numbers say

• Profile-visit campaigns cost ₹0.55 to ₹1.13 a visit, against ₹15.03 to ₹31.69 for a messaging conversation.
• saki campaign 2 brought the most leads: 495 profile visits, which is 86% of the total.
• Frequency stayed between 1.00 and 1.13, so most people saw each ad about once.
• saki campaign 5 and 6 were set up but had not spent anything on 21 Jan.

What the numbers say

• afima campaign sep-1 was the cheapest at ₹10.29 per conversation, 91% below the dearest campaign (₹113.23).
• afima campaign sep-1 also brought the most conversations: 42, which is 27% of the total.
• The four Farsana campaigns ran at ₹86.87 to ₹113.23 per conversation on the same ₹300 daily budget.

What the numbers say

• BBX_GenAI_Leads_April_C3 brought the most conversations: 330, which is 54% of the total.
• BBX_SEO_Leads_May C1 was the cheapest at ₹31.05 per conversation, 73% below the dearest campaign (₹115.84).
• The internship campaign drove 444 landing page views at ₹1.05 each, and the workshop ad reached 62,120 people for ₹121.05.
• Across the whole ad account, 227 campaigns spent ₹7,14,916.67 and earned 1,51,36,678 impressions.

What the numbers say

• combo 999 JUN/29 brought the most conversations: 207, which is 34% of the total.
• food processor was the cheapest at ₹4.47 per conversation, 92% below the dearest campaign (₹56.66).
• The jet and massage gun ads added 255 more conversations at ₹14.10 and ₹19.56 each.
• Frequency stayed between 1.01 and 1.41, so most people saw each ad only once or twice.